
The visions that emerged at Host 2025 align with global trends that are reshaping professional hospitality. A path in which Host Milano once again confirms its role as an innovation hub.
The vibrancy of exchanges and the quality of content at Host 2025, which concluded at Fiera Milano on 21 October, speak of a sector in transformation. Technologies, creativity and education converged within a platform rich in connections, moving toward innovative materials and increasingly smart uses of digital technologies, combined with experiential formats and an emotional, almost vintage, design approach.
This high rate of innovation also enhanced the exhibition’s increasingly international dimension, with operators and exhibitors from all over the world. Among the most represented countries in terms of companies were Germany, Spain, France, the United States, the Netherlands and the United Kingdom, while strong participation from around 75 countries brought significant attendance from the Americas (35%), the Middle East and Africa (28%), Asia and Oceania (14%), and Europe and CIS countries (24%). Great attention was also drawn to the bakery world, highlighted by the renewed MIPPP focus.
Global Data and Market Signals: A Strengthening Dialogue
The trends observed at Host 2025 reflect broader market movements, confirming Host Milano as the platform that outlines the future of the sector in advance. It is a global context in expansion, resilient despite economic fluctuations. According to Future Market Insights (FMI), the food equipment market today is worth around USD 46 billion and could reach USD 73 billion by 2035, with a CAGR of 6.2%. This trajectory is supported by digitalization, IoT integration and a growing need to reduce consumption.
The bakery world is also on a positive trajectory: FMI estimates that equipment for baking and pastry will reach approximately USD 12.9 billion in 2025, with a forecasted growth to USD 23.1 billion by 2035, driven by demand for productivity and automation. In the coffee segment, the same analyst values the food-service coffee market at USD 468.9 million in 2025, with an anticipated annual growth rate of 4% until 2035, sustained by the expansion of cafés and coffee shops and the evolution of the espresso experience.
Towards Host 2027: Hospitality Accelerates with Global Scenarios and New Routes
The insights that emerged from the latest edition mark the beginning of the path toward Host 2027. At a time when innovation, sustainability and new consumption models are redefining professional hospitality, the journey expands on a global scale. The next appointment is Host Arabia, in Riyadh from 15 to 17 December, which will bring the Host Milano ecosystem into a rapidly growing market. In the medium term, the horizon points to North America through cooperation with NAFEM – North American Association of Food Equipment Manufacturers, which starting in 2027 will connect Host Milano with The NAFEM Show, creating a joint pathway between Europe and the United States to highlight corporate innovation and generate new opportunities for meetings with qualified buyers.
These trajectories consolidate Host Milano’s role as a hub where skills, technologies and visions intersect to anticipate the languages of hospitality. The next edition will take place at Fiera Milano from 22 to 26 October 2027.