Most recently, Shawna served as Director of Destination Marketing and Member Engagement at Tourism Squamish. In this role, she led initiatives focused on increasing hotel occupancy, elevating the destination’s visibility, and enhancing the visitor experience.
A strategic thinker and collaborative leader, Shawna is known for translating stakeholder input into effective and results-driven strategies. Her experience working with destinations, clients, and communities, along with her Master’s in Tourism Management from Royal Roads University, positions her to make an immediate and meaningful impact on our industry.
"I'm delighted to have Shawna joining our team," shares Paul Hawes, BCHA President & CEO. "Shawna brings over two decades of incredible experience in the tourism and hospitality sectors - her leadership will be invaluable. I know her contributions will greatly benefit our hotel members and stakeholders, and I can't wait to see the great things we'll achieve together."
Please join us in extending a warm welcome to Shawna as she begins this important role. She can be reached at This email address is being protected from spambots. You need JavaScript enabled to view it. starting June 16.