Toronto, ON, July 02, 2025 (GLOBE NEWSWIRE) -- Motel 6 Canada has announced its partnership with Country Thunder Saskatchewan (July 10-13, 2025) and Country Thunder Alberta (August 15-17, 2025) as the Official Hotel Partner for both festivals. This collaboration marks Motel 6 Canada's inaugural venture into music festival partnerships, establishing a significant presence at two of Canada's most celebrated country music events.
Together, Country Thunder events in Saskatchewan and Alberta draw over 120,000 passionate music fans, offering Motel 6 Canada direct access to a vast audience of summer travellers and country music enthusiasts.
"We are thrilled to be the Official Hotel Partner of Country Thunder Saskatchewan and Alberta this year," said Ally Wesson, Vice President of Marketing at Motel 6 Canada. "This partnership is a natural fit, connecting us with travellers who appreciate great value and warm hospitality. At Motel 6, guests can save more for what they travel for, like making lasting travel memories attending Country Thunder."
Motel 6 Canada will have a strong brand presence at both Country Thunder festivals, including main stage video exposure and strategic on-site signage in high-traffic areas. On-site activations will offer fans direct engagement and fun photo opportunities, supported by targeted digital campaigns, social media, and festival-themed promotions.
"We're excited to welcome Motel 6 as the official hotel partner of our Country Thunder events in Western Canada," said Gerry Krochak, Director of Corporate Partnerships. "As a trusted brand known for delivering great value to travellers, Motel 6 will help festival-goers get the most out of their experience - both on and off the grounds."
From festival road trips to spontaneous getaways, Motel 6 delivers dependable comfort at budget-friendly prices. Each location provides clean, comfortable rooms with free Wi-Fi. Plus, guests can join the My6 Program and get exclusive access to offers and promotions. Book now at motel6.com. Wherever your next adventure leads you, save more for what you travel for.