NORTH BETHESDA, Md., June 22, 2026 /PRNewswire/ -- As millions of Americans hit the road this summer, Choice Hotels International, Inc. (NYSE: CHH) is helping travelers embrace a simple idea: sometimes the best part of the journey isn't the destination – it's the detour. That mindset reflects a broader travel trend in the US, with more than 80 percent of travelers open to visiting destinations beyond major gateway cities, according to a recent study by the U.S. Travel Association.
Today, Choice Hotels launched their Great American Detour campaign, a new summer travel initiative celebrating the unexpected stops, hidden gems and local discoveries that transform ordinary road trips into unforgettable adventures. At the center of the campaign is Choice Hotels' inaugural Detours Worth Taking guide, a curated collection of destinations and nearby Choice Hotels designed to help travelers uncover memorable unexpected finds, local favorites and scenic surprises while making the most of their travel budgets.
From quirky roadside landmarks and scenic small towns to regional food destinations and natural wonders, the guide spotlights experiences travelers may miss when focused solely on reaching their final destination.
"Road trips have always been about more than getting from Point A to Point B," said Noha Abdalla, Chief Marketing Officer, Choice Hotels International. "The moments people remember most are often the ones they didn't plan for, like a hidden gem that catches the eye, a recommendation from someone local, or a memorable stop discovered along the way. We're celebrating these unexpected experiences and encouraging travelers to make the most out of every mile. With thousands of hotels located near highways and destinations across the country, we're helping people uncover experiences worth visiting while providing comfortable, convenient places to stay so they can focus on making meaningful memories along the way."
Introducing the Detours Worth Taking Guide
The Detours Worth Taking guide highlights a handpicked selection of destinations that capture the spirit of discovery – featuring authentic local charm, unique experiences and memorable stops worth adding to any road trip. Featured destinations include:
• Buffalo, New York
• Plymouth, Massachusetts
• Biscayne National Park – Homestead, Florida
• Chincoteague & Assateague Island – Maryland
• Baxter Springs & Route 66, Kansas
• Lake Superior – Duluth, Minnesota
• Galena, Illinois
• Olympic National Park – Washington
• Taos, New Mexico
• Palisades, Colorado
For more information, visit ChoiceHotels.com/explore/road-trips/detours-worth-taking. Additional Detours Worth Taking lists will be released throughout the summer.